Turtle Wax Pro Summits are the ultimate way for our distributors to get their hands on the technical training needed to understand the best ways to put our line of products into use, as well as an all-access pass to thought-provoking round-table-style discussions and networking events that teach, inspire and motivate. One more perk we like to throw in? Unique activities related to each location for an unforgettable experience.
This past summer, we went on the road to Cleveland, Ohio, and Atlanta, Georgia to visit fifteen of our distributor’s this is how it went.
Rocking & Rolling in Cleveland, Ohio
On June 6th and 7th, Turtle Wax Pro Summit attendees visited Willo Wash in Willoughby, Ohio for a firsthand look at the True-Vue tanks and chemical monitoring system in action. KRK Auto Wash Management graciously hosted the group at one of their customer’s car wash facilities. After concluding a long day of technical training and roundtable discussions, the participants made their way to the Rock & Roll Hall of Fame on the shore of Lake Erie to celebrate a productive, motivating afternoon with a legendary music experience like no other.
Touching Down in Atlanta, Georgia
After wrapping up an incredible Turtle Wax Pro Summit in Cleveland, we took a trip down to Atlanta to see our Georgia distributors. One major highlight in Atlanta was thanks to Suds Creative, a car wash advertising agency, who delivered an insightful presentation on the psychology behind menu design, car wash logos, and car wash social media. Following the Summit, attendees were treated to a VIP tour of Mercedes-Benz Stadium, home of the National Football League’s Atlanta Falcons.
Popular Owner’s Roundtables
The Turtle Wax Pro Summits in both Cleveland and Atlanta covered a vast array of trending topics in the industry. Some of the topics we found to be most popular with owners included roundtables on service software, GPS tracking, technician recruiting, labor rates, and company vehicles. Other agenda items at each Summit involved hands-on demonstrations of True-Vue and CarWash Connect, as well as presentations by our partners: Mile High Lighting, Ahearn Signs, Hydraflex Inc, Aqua Bio, and Motor City Wash Works.
One Tip to Takeaway
Even if you weren’t able to attend? We’ll let you in on a secret shared during the Turtle Wax Pro Summit in Atlanta. Jason Baumgartner, CEO of Suds Creative, explained a concept called, Dominating Alternative the idea that it’s easier to sell something when you have something to compare against. In other words, when the Ultimate Wash is $15.99, customers will quickly upgrade to the $19.99 Unlimited Wash. Something to keep in mind next time you’re updating your pricing or menu of services? and a sneak peek of what kinds of things you may learn when you attend the next Turtle Wax Pro Summit!
Introducing our NEW Turtle Wax Pro Summits
Transchem Group is excited to launch the Turtle Wax Pro Summit to our customers. This intensive two-day learning and networking experience is for companies that want to strengthen and grow their sales team and business. Don’t miss out on the opportunity to get product and sales training, discover new revenue ideas, and participate in high-level round table discussions.
To find out more about these events, contact Jeff Price.