Car Wash Technology: Why You Should Use it

Here at Turtle Wax Pro, we understand the difficulty in succeeding within the car wash industry, and especially in trying to stand out in the market.

The car wash space has many substitutes available to consumers, ranging from self serve to full automated washes. This creates the need for your wash to stand out in the eye of consumers.

Advertising can be a great way to increase business as your potential audience can be attracted and enticed towards your car wash over another!

By targeting consumers with specific and different forms of ads, businesses can attract new customers and grow their business in ways they could not done before.

Advertisements are not only for gaining new customers, they can be essential for building general brand awareness and improving loyalty for your existing users.

In this article, we'll be walking you through why advertising is important, how you can use advertising to strengthen your business, and how you can start creating impactful advertisements.

The Car Wash market is a multi-billion dollar industry.

There are over 25,000 car washes in the United States alone. The industry employs over 150,000 people and generates over $9 billion in annual revenue.

Even now, growth is still occurring at a rapid pace. In fact, the industry is expected to grow by 3% every year.

This growth is driven by the rise in vehicle ownership, increase in per capita income, and the need for car owners to maintain their vehicles.

With the right car wash advertising strategy, businesses can tap into this growing market and improve their bottom line.

The Car Wash Market

Despite the large size of the market, the car wash industry is very fragmented.

The top 50 companies account for less than 20% of the total market share. This leaves a large opportunity for small and medium sized businesses to increase their market share.

There are many different types of car washes, from self-service to full-service. There are also a variety of different services that you can offer, from express wash to detailing.

No matter what type of car wash you have, there are plenty of things you can do to increase business and market share.

The Car Wash Industry is a Tough Market

If you run a car wash, you know that competition is fierce.

Many car washes are going out of business because they can’t keep up with the competition and provide quality services at reasonable prices.

So how can you make sure that your car wash stays competitive?

Advertising is a way to help ensure that your wash stays competitive and has a consistent flow of customers.

Advertising allows your car wash business to attract new customers, customers from competing businesses and may even stop current customers from going elsewhere. .

Unfortunately, many local businesses are going out of business because they haven’t been able to keep up with the competition as there likely are many car wash options to choose from in any given area.

Standing out is difficult, but is a must to attract customers.

Quality services and reasonable prices are important for success in owning a car wash.

If you want your car wash to be successful, you need to offer quality services at reasonable prices.

Unfortunately, many car washes are going out of business because they can’t keep up with the competition and provide quality services at reasonable prices.

In a competitive market like the car wash market, there are many substitutions present. That means for customers to choose your wash, you must provide a great wash at a great price.

Advertising a Car Wash

The first step to increasing business is to make sure that customers are aware of your car wash. Advertising can be a great way to do this.

There are many different ways to advertise and utilizing a mix of methods is the best way to ensure results.

Here are a few things to keep in mind:

First, businesses should consider what type of ad would be most effective for reaching their market.

The type of car wash will dictate exactly what type of ad to use. For example, a self service car wash may have a different marketing strategy than a full service car wash.

Second, businesses should make sure that their ads are creative and attention-grabbing.

Attractive visuals, key words, free services (or discounted) will all be attention grabbing to your audience.

Finally, businesses should track the results of their car wash advertising campaigns to ensure that they are effective.

Trial and error is sometimes the only way to succeed.

An important thing to remember when it comes to advertising car washes is that not all methods will work for every business. If you want more customers, it is important to experiment with different types of ads and see what works best for your company.

Car Wash Marketing Ideas

There are a variety of different ways to advertise your car wash.

You can use print ads, radio spots, social media campaigns, and outdoor signage, just to name a few.

By using a variety of car wash marketing techniques, you can reach a wider audience and bring in more customers who will appreciate the convenience and quality of your car wash service.

Print Ads

One way to advertise your car wash is through print ads. You can place ads in newspapers, magazines, or even direct mailers. Make sure to include your car wash’s name, address, and phone number so customers can easily find you.

Distributing flyers in the local area is also a great way to promote your car wash.

You can also include a coupon or special offer in your print ad to entice new business to try out your services. For example, you could offer a discount for first-time customers or a free car wash with the purchase of a detailing package.

Radio Spots

Another way to reach customers is through radio spots. You can buy airtime on local radio stations and create ads that will play during drive time.

Like print ads, make sure to include your car wash’s name, address, and phone number in your radio spot so customers can easily find you. You can also include a sales promotion within it, to cause more listeners to act.

Social Media Campaigns

In today’s world, social media is a powerful marketing tool. You can use social media platforms like Facebook, Twitter, and Instagram to reach customers. Other social media sites such as LinkedIn and TikTok could prove to be useful car wash marketing tools as well.

Social media accounts are crucial for car washes because they provide a way to connect with customers and promote deals or discounts.

When creating social media posts, be sure to use attractive visuals and persuasive copy. You want to grab people’s attention and make them want to learn more about your car wash.

Make sure to include a call-to-action in your posts, such as “Visit our website to learn more” or showcasing particular services that customers will love to have done to their vehicles.

Outdoor Signage

Another way to reach potential customers is through outdoor signage. You can place banners, signs, and flags around your car wash to grab people’s attention.

Make sure your signage is visible and legible from a distance. You want people to be able to see it and read it easily so they know what your business is and what services you offer.

You can also use outdoor signage to promote special services such as your for top of the line package.

Many companies (including Turtle Wax Pro) have outdoor signages that are very appealing to the eye and showcase a premium nature to them, which cause customers to try them out.

By using a variety of advertising techniques, you can reach a wider audience and bring in more customers to your car wash which will aid in succeeding even in the most competitive market.

What do you Write in a Car Wash Advertisement?

Here are a few ideas of what you can include in your car wash ad:

• Your business name
• Your logo
• A tagline or slogan
• Attractive visuals
• Information about your location
• Unique Aspects
• What services you offer
• Specials or promotions you are running
• A call to action note that entices consumers

Having a variety of these ideas can help your ad stand out from your competitors and help drive sales.

How to Create a Tagline or Slogan for a Car Wash?

Your tagline or slogan should be easily recognizable, so customers can remember it and associate it with your brand.

It should be reflective of what your company does or what you want your company to be known for. Whether it be affordable rates or the best cleaning job in town.

Also, your tagline or slogan should be reflective of your company’s values. (ex: environmentally focused)

What makes your Business Different?

The aspects that make your car wash different than the one down the road should be included in your advertisements.

You may be a local business, the only one using a specific brand of products, touchless as opposed to using brushes, an established brand, or vastly more experienced.

Small businesses have the opportunity to focus on community service or being more personal with their customers. Thus, many consumers choose to support small businesses over other options.

These are all examples of characteristics that make your car wash business stand out and are potential reasons why customers will choose you over another.

Unique Advertising Ideas for your Car Wash Business

The car wash marketing strategies mentioned before are significant in bringing awareness to your wash. But you might already have the basics covered, or maybe you want to try something different to set your business apart.

If that’s the case, here are some unique advertising ideas for your car wash business:

Sponsor a Local Sports Team or Another Popular Local Attraction

One way to get your car wash’s name out there is by sponsoring a local school sports team or another popular attraction in your area.

This could be anything from Little League to the local school. By having your name on their jerseys or arena, you’ll be getting great exposure to both new customers and existing customers.

Have a Grand Opening Event or Anniversary Event

Another way to advertise your business is by hosting a grand opening event (for a new business) or anniversary event. This is an exciting way to get new customers in the door and try out your car wash for the first time.

At special events, you can offer special pricing, freebies, free food, or other activities to bring in larger crowds. You can also use special events like these as an opportunity to introduce any new services or products you might be offering.

Get Involved in the Community

One way to endear your business to your target audience is by getting involved in the community. This could be anything from sponsoring a charity event to hosting a food drive.

By giving back to the community, you’ll not only be helping others, but you’ll also be gaining some good publicity for your business. This is a great way to build brand awareness and loyalty among possible customers and your customer base.

Offer Free Washes

Not many people can turn down something free. By giving away a free wash for their first wash, you encourage customers to try out your service.

This way they can compare your car wash to the one they typically use, and if your service is of good quality, consumers will continue for paid washes.

Have a Rewards/Loyalty Program

A rewards program is a great way to encourage current customers to continue using your wash. By offering a discount coupon or freebies after a certain number of visits, you’ll be sure to see customers coming back.

Having a loyalty program is also a great way to upsell customers on other services or products you might offer.

You can promote your loyalty club on your business website, on social media, or through in-store signage. This is a great way to increase your number of returning customers and build customer loyalty.

Thinking outside the box can separate you from the rest of the competition, and get your car wash business out in a way no one else can.

Working with an experienced company like Transchem and Turtle Wax Pro

Implementing a strong marketing strategy to ultimately increase business for you car wash can be difficult.

Transchem and Turtle Wax Pro are not only car wash suppliers, we are companies dedicated in helping your business succeed.

We understand that just owning a car wash is only a small fraction behind operating a car wash, marketing it is a must.

We have decades of experience helping car washes of all types and sizes, and thus, can provide a superior level of guidance that can help your car wash business gain market share and increase customers.

It's obvious how important advertising is to suceeding in the car wash market. By utilizing some of the advertising ideas mentioned, you can increase brand awareness to your car wash and bring in more traffic.

Advertising is an incredible powerful tool that can skyrocket the success of your business. If you believe that your car wash business could improve it's advertising, don't hesitate to get in contact with us! We at Transchem and Turtle Wax Pro can provide some guidance on how to seperate yourself from the rest of the market.

Car washes exist all over the world in so many different environments, locations, with various clienteles, and of course, vehicles. But something all car wash businesses need is car wash chemicals. With the common goal of cleaning cars and so many different chemical options on the market, it's tough for newly starting out car washes to know what they need to operate and what can they add to their wash lineup.

As a car wash owner, you will want to ensure you have a strong understanding of car wash chemistry, chemical types, and their uses.

Car Wash Chemistry

Car washes are designed to clean customers' vehicles, specifically the exterior of vehicles. They use a variety of chemicals to not only clean cars but protect them and improve their appearance by providing a strong shine.

There are no one size fits all car wash chemicals, there are many different types of chemicals and they have different jobs. Some may even have unique advantages over another and some may have disadvantages. Chemicals will also differ in the method you intend to use them as touchless washes for instance will need different types of chemicals than soft-touch washes.

Touchless Car Washes

In touchless washes, the car is cleaned without any physical contact between the wash equipment and the car's surface. This type of wash uses high-pressure streams of water to remove dirt and grime instead of soft cloths or brushes.

Since friction aids the cleaning process greatly, chemicals in touchless car washes need to be prepared to do more heavy lifting and thus need to be different than other chemicals.

Let's take a look at all the different types of chemicals car washes use.

The Basics

The 'basics' are the chemicals that most car washes need to do their job of washing vehicles. Though these car wash chemicals can still differ from manufacturer to manufacturer, almost all car washes will use these chemicals to conduct their business.

Presoaks

Presoaks are the first step in any car wash and their job is to loosen up all the dirt, grime, and build-up on a car. This makes it much easier for your other chemicals to clean and do their job effectively. This is especially the case for the application of protectants such as waxes and sealants.

Tunnel car washes will typically have a presoak arch at the beginning of the wash but some do not use presoaks in their wash process. This is typically due to a lack of space with smaller tunnel washes but we highly recommend your car wash utilizes presoaks as it will make the rest of your wash that much better.

Presoaks come in a variety of pH ranges, mostly low pH and high pH but some products offer a middle ground to ensure the experience can be tailored for every situation.

Impact of pH in Presoaks

Higher pH presoaks will do a better job of tackling organic material, greasy and oily soils on vehicles, this is due to it being more alkaline.

Lower pH presoaks are more acidic and thus, better at removing non-organic dust and dirt off surfaces.

Which presoak your car wash will want to use will depend on various factors but your location is one of the most important.

Detergents (aka Shampoo or Car Wash Soap)

Detergents are the next step in the wash process. These products are best at removing dirt. Detergents can also vary in pH from high to low and car wash soap is also used to prepare cars for drying as they aid in water wicking.

The incorrect type of car wash soap can create a water-retentive surface, so it is important to choose the right kind of product for your wash scenario.

Tire/Wheel Cleaners

Tire cleaners come in acidic and alkaline types and as you might have guessed, is used to clean the wheels of a vehicle. Specifically, tire cleaners take off the dirt and grime from wheels, tires, brakes, etc.

Wheels often are the dirtiest part of the vehicle, so it is a must for car washes to tackle them with the utmost quality and speed, especially since not all rims will be OEMs and may be an aftermarket part. The last thing you want to happen as a car wash is to damage a customer's vehicle.

Triple Foam Products

Triple foams are neutral or acidic products that either further clean the car (condition) or apply a layer of wax (polish), and in many cases, car washes opt to use both.  

A triple foam of some variety is used by many car washes, but customers usually must upgrade to receive it on their vehicle. They are a popular choice of customers as they have a strong visual benefit of the tricolors, this is where the product gets its name from.

It even strengthens the rest of the washing process by not only cleaning it further but preparing the car for a protectant and helping the drying process in a later stage.

Paint Sealants, Ceramic Coatings, Waxes and other Protectants

Protectants come in many different forms and they all have their unique advantages and disadvantages.

Sealants bond with the vehicle's surface and protect it from weather and light marks, they may also offer some form of shine. Sealants are synthetic and try to bond in the pores of a car, this allows them to be exceptional at UV protection.

While wax will focus on providing a brilliant shine, with a weaker form of protection than sealants could provide. Waxes can be synthetic as well but are usually made of more natural ingredients, carnauba being a popular option.

Ceramic coatings are a thin layer of polymer that create a barrier between the vehicle and anything that comes into contact with it. Ceramics provide paint protection from the elements and UV rays, hydrophobicity, shine, and more.

Drying Agents

After all the cleaning has taken place, the vehicle will be given a drying agent which provides a hydrophobic nature to its surface. They are typically synthetic oil based and thus, are used to repel water off the vehicle in water beads. This helps the high powdered dryers to quickly wick the water off the vehicle, so it can leave dry.

Those are the more standard car wash chemicals you will see used in car washes. Next up we'll discuss the more niche or specialty chemicals that car washes will use.

Specialties  

Specialties are car wash chemicals that you may not see being used in every car wash. Only some washes will choose to offer this product as it may pertain to their location, climate, or business model. Some car washes will only carry a limited stock of it to fit a certain time of the year, such as bug season.

Bug Removers

These are often alkaline chemicals used to remove the remains of bugs on vehicles, also often called bug splats. In some areas and some times of the year, there may be a high prevalence of bug splats on vehicles and they can be difficult to remove them.

They work by essentially 'dissolving' the bug so that it can be easily removed by the wash process but it is not always a quick process. The chemical may need to sit on the vehicle for a minute or two for the effect to take place.

Glass Cleaners

Glass cleaners are used to clean the windows of a vehicle and leave it streak free. They help driver impairment by making water and other vision blocks wick off the surface quickly.

Undercarriage Rust Inhibitors

The car wash will spray a light coat of inhibitor on the undercarriage which will help to prevent rust from forming. It becomes a protective coat underneath the vehicle which provides protection against moisture from water and snow year-round.

Tire Dressings

Tire dressings provide a consistent shine and protection to the rubber. It also can help repel water and snow which will keep the tires from degrading as quickly. They come in a few different forms such as water based which are the thinnest and least lasting, solvent-based which has better shine, and silicone which is the thickest and carries the best shine.

Tire dressings can also make future cleaning easier.

Wheel Protectants

Wheel protectants also offer shine but are often used for their protection from scraps, dirt, and grime. Using wheel protectants also makes cleaning easier in future washes.

Interior Cleaners

While most car washes only focus on the exterior cleaning of vehicles, there are some that will also clean the interior of vehicles as well.

Interior cleaners or detailing products are different than exterior ones as the materials within a car are greatly different than the outside of a car.

If you're interested in reading about interior cleaning and their chemicals, you can read our previous article here.

Chemical Concerns? Contact Turtle Wax Pro

Turtle Wax has a 97% brand recognition for good reason, we manufacturer great chemistry and support our clients and customers so they can achieve success within the car wash industry. The right chemical supplier will ensure your business has all the supplies, training, and expertise it needs to compete within the market.

If you have any questions regarding the car wash chemical types, your own current chemistry, or looking for a place to start, get in contact with us! We would be happy to walk you through the different chemical options and see what is the best fit for you and your car wash business.

Introduction

TRUE-VUE 2 is a chemical management system that prioritizes its users by maximizing and optimizing your chemical operations. TRUE-VUE 2 is a system created by Transchem for the Turtle Wax Pro brand, meaning it pairs perfectly with Turtle Wax Pro's hyper-concentrated chemicals.

Our chemical management system was designed to be compact and easy to use which ensures it's both easy on your employees and on the eyes. The deluxe model also gives any car wash the ability to monitor their chemicals with real-time data. These advantages can take any car wash to a new standard of consistency and reliability while minimizing time spent in the backroom.

History and Development

TRUE-VUE was launched in 2018 to revolutionize the backroom of car washes.

The system was designed with several goals in mind to solve many issues prevalent in car wash backrooms all over the world.

Containment

Smaller jug size was a major focus for TRUE-VUE 2 as it would improve health and safety standards for employees.

Chemical Usage

Traditionally, draw testing methods are used to see the chemical usage and what is left in a chemical tank. TRUE-VUE 2 was designed to make the process less time-consuming, without the need for equipment.

Remote Access

The need to be physically present was a major barrier TRUE-VUE 2 intended to break through with remote access technology.

Development

Developing TRUE-VUE 2 was a complicated process as it needed to cross into new territory in multiple aspects while still being a one-size fits all system that could work seamlessly.

Two main challenges that had to be worked through in the development process were perfecting the installation and the operation process to be used in any type of car wash anywhere.

Features

TRUE-VUE 2 carries many unique benefits that ensure an improved backroom space for your car wash.

Standard Model

The Standard model is safe, simple, and secure which makes it a great addition to any car wash needing some reliable chemical organization, backroom optimization, and peace of mind. TRUE-VUE 2 transforms any ordinary backroom into a well-utilized, efficient, and attractive system where all of your chemicals can live.

The chemical tanks stack along the wall which opens up desirable and much-needed space within the backroom. They also feature easy-to-see volume markings along with a snap closure lid which prevents spills. Possibly the greatest benefit is the drop-and-go loading system which makes it a breeze to refill the tanks with the desired car wash chemical. This makes the process much easier on your employees and prevents injuries and messes.

Deluxe Model

The deluxe model offers all the features of the standard model and the ability to monitor your chemicals in ways that bring your car wash into 2023.

The deluxe model allows you to see real-time data for any number of car wash locations from any device with internet access.

That includes access to visual dashboards that showcase:

• Monitoring ability for up to 22 tanks per location
• Current and historical data for average cost per car, average usage per car, chemical cost per period, and wash counts
• Actual versus expected daily usage and costs
• Ability to export data into other formats and reports

Additionally, the deluxe model has automated alerts which notify key users on low tank levels, overfilled tank levels, unexpected usage and abnormalities, the tank being loaded, and the ability to notify your staff.

These benefits present unmatched control over your chemicals along with significant information that can help you identify patterns and improve operations.

New Features - Effective November 1st, 2022*

These new features have been effective in all deluxe TRUE-VUE 2 models since November 1st, 2022.

TRUE-VUE 2 has been given a brand new portal that presents a variety of new benefits for users. All while now giving us the right to own all of the data being gathered rather than working with a third party.

One of the new changes is the installation process. Our service team now has an app where your TRUE-VUE 2 system can be tested on-site to mitigate any installation problems found after the fact.

Other changes and updates include product use analysis which shows a blended cost per car, and floor inventory tracking. The tracking is automatic and deducts or adds inventory as you use and receive products. Finally, manual chemical reordering can be done from within the portal.

Implementation into Car Washes

Implementing TRUE-VUE 2 is a simple process for car washes. It has been created in a step-by-step procedure to ensure little to no issues and a smooth experience.

After an agreement is signed with a car wash, the needed tanks and racks along with our experienced service team are sent to the location where they install and test the system.

TRUE-VUE 2 Training and Support

System training is done at the time of installation by our service team. They are happy to answer any questions operators may have and help them become acquainted with their new monitoring system.

Tank Training

Training related to the tanks will be conducted to ensure a thorough understanding of the drop-and-go loading system.

Portal Training

If the deluxe model is chosen, operators will be trained on how to use the monitoring platform to view their tank levels, set up alerts, manage inventory and more.

Support

Both onsite and virtual training is available upon request for service, maintenance, and troubleshooting.

In addition, users can contact our operational support team through the TRUE-VUE 2 portal or directly email truevue@transchem.com for any questions or requests related to the system.

Turtle Wax Pro Products

TRUE-VUE 2 is designed to work with Turtle Wax Pro chemicals and car wash products. Everything from your car wash soap, presoak, surface protectants, drying agents and any other product you use can be used with TRUE-VUE 2 to make your loading experience easier and monitor its use in real-time.

One of the core values of Turtle Wax Pro is environmental protection. We not only develop products that clean, protect and beautify your cars, but we also work to find ways to reduce our environmental impact.

Our eco friendly car wash chemicals are just one example. Our products are just as effective as products containing hydrofluoric acid, phosphates and other harsh chemicals, but without the environmental damage.

We are also constantly working on ways to reduce our water usage. We do this by using hyper concentrated chemistry, which allows us to do more with less. This means that we ship less water and reduce our plastic packaging waste.

We believe that it is our responsibility to protect the environment, and we are always looking for ways to reduce our impact. We hope that you'll join us in this effort!

In this article, we will share some tips on how you can make your car wash more eco friendly.

What Does Being Eco-Friendly Mean?

When we talk about being eco-friendly or sustainable, we mean reducing our impact on the planet. This can be done in a number of ways, but one way is to use products that are less harmful to the environment.

Environmentally friendly car wash soap is made from sustainable materials and are often biodegradable. This means that they won’t pollute surrounding ecosystems or harm wildlife.

Using a sustainable detergent is a great way to become more green while still keeping a vehicle clean of dirt and grime.

The Benefits of Using an Eco-Friendly Car Wash Soap

There are many benefits to using biodegradable cleaning products.

It’s better for the planet

As we mentioned before, sustainable products are made from sustainable materials (ex: phosphate free) and are often biodegradable. This means that they won’t pollute the environment or harm wildlife over the long term.

It’s gentle on vehicles

'Green' detergents are gentle on paint, won’t strip away wax or polish and will still clean cars. This is important because a good paint job is key to making a car look its best.

It’s affordable

Biodegradable detergents are just as affordable as regular detergents. This is because they are often made from sustainable materials that can be less expensive to produce.

Turtle Wax Pro works extremely hard to produce chemistry that performs competitively when using a cost-per-car analysis.

It protects your equipment

Many chemical companies produce cleaning products containing hydrofluoric acid. This is a corrosive chemical that can damage your equipment and cost over $100,000 through early replacement.

Turtle Wax Pro products don’t contain any hydrofluoric acid or other harmful chemicals, so they won’t damage your equipment or lower its life span. HF is also just one of many dangerous chemicals that can lead to long term severe health problems for you or your employees. It can also cause acute issues including skin burns, eye irritation and inhalation of toxic fumes.

The Importance of Being Eco Conscious As a Commercial Car Wash Owner

As a business, it’s important to be eco-conscious for many reasons.

• Not only is it the right thing to do for your local ecosystem, but it can also save you money in the long run. You can go beyond biodegradable products by using water reclaim systems or hyper concentrated chemistry to save on water costs.
• Additionally, being eco-conscious can be used as a great marketing tool for commercial car washes. Customers are becoming more environmentally conscious and are more likely to do business with a company that shares their values.

Choosing an Environmentally Conscious Brand like Turtle Wax Pro

Making a choice on car wash chemistry is the most important decision in producing clean cars.

The things to consider are quality of products, quality of service, and working with a company that fits your needs.

Turtle Wax Pro is a leader in the development of environmentally friendly car wash products. Leadership in environmental conservation and stewardship is fundamental to our ongoing success. We endeavour to innovate products that respect our physical environment and adhere to the highest standards in our industry.

We work with many companies who have an environmental focus and help them establish a much stronger eco presence.

If your business has any concerns about their considerable environmental impact, we would be happy to discuss aspects on how you can improve your strategy.

How to Make your Car Wash Eco Friendly?

There are many easy ways to make your commercial car wash more eco-friendly.

Using eco-friendly products

As we’ve already discussed, using eco-friendly car wash chemicals is a great way to be more eco-conscious. Not only is it better for the environment, but it’s also just as effective as regular car wash soap.

Installing energy-efficient equipment

Another great way to be more eco-conscious is to install energy-efficient equipment in your car wash. This can include things like LED lighting, high-efficiency pumps and solar panels.

Recycle materials

Using recycled materials is a great way to reduce waste and cut costs. Some examples of recycled materials that can be used in a car wash are recycled soap dispensers, signage and hoses.

Recycling water is a great idea for your business to reuse its biggest resource, cut costs, and perhaps even save the local sewer systems. Water reclaim systems recycle the water used in the car wash by filtering out dirt, grime and chemicals so it can be reused again.

Be careful when selecting a system as some types can lead to a not-so-great smell when water is reused.

Save water from running off into storm drains

Water is one of the most important aspects within a car wash. Many car washes waste a large amount of water each day.

It is very important for a car wash to have a system in place to not violate various storm sewer laws and contribute to water wastage. Contaminating storm drains with soapy water is a big problem as it can find its way to local waterways and harm wildlife or aquatic life.

The best way to accomplish this is to have a water reclaim system that collects the water run-off and recycles it back into the car wash. This will save a large amount of water and money over time. This is true for all car wash types, from self serve to tunnel washes.

Washing Wisely for the Home Car Washer

There are many ways the home car washer can practice sustainable behaviour as well. By following a few tips, you can minimize your environmental impact and save money at the same time.

Limit your water usage

One of the easiest ways to be more environmentally conscious when washing your car is to use less water.

You can do this by using a bucket instead of a hose or by using a waterless car wash product.

Waterless car wash products are good for small jobs and a great way to conserve water when washing your car. They work by using a special cleaning solution that is sprayed onto the car surfaces and then wiped off with a cloth. This solution is designed to remove dirt, grime, road film, brake dust and other debris from the surface of the entire car.

While not truly a 'waterless wash' these products will use less water than a traditional soap or detergent and still make the car clean.

Use biodegradable products, avoid dish soap and other household cleaners

Using biodegradable soap is a great way to be more sustainable when washing your car in the driveway.

As a helpful additional tip, do not use liquid dishwashing detergent to wash your entire car.

The temptation for many to fill a bucket with water and add a squirt of dishwashing liquid to create lots of suds is strong, but dish washing liquid is too strong and formulated for an entirely different purpose. It is not the right choice to wash your vehicle.

Other products like a spray bottle of Simple Green or other all-purpose cleaners are also not a great choice as they aren't formulated to cut through road film, large dirt or other tough stains. Simple Green does make a car wash specific product, always look for a product that is made specifically for cars.

Try to control where dirty water flows

After washing your vehicle. Do your best to contain the water to your own driveway or lawn and allow it to seep into the ground, rather than flowing straight towards the storm drain.

Toxic wastewater can enter the water system and cause problems, both legal and environmental.

Lastly, visit a commercial car wash

If you are looking for the most sustainable way to wash your car, visit a commercial car wash. At a professional facility, water is filtered and reused multiple times before being released into the sewer system.

While there are many sustainable car wash practices, these are just a few tips to get you started. By making even a small change, you can have a big impact on the environment. So when it comes to choosing your car wash chemistry and equipment, it's time to make the greenest choice. It’s good for business and good for the planet.