How Energisystems Transformed Its Business with Turtle Wax Pro

Running a car wash business can be lucrative, but it's important to find the right car wash supplier in order to make your business successful.

There are many different suppliers out there, so it can be difficult to determine which one is right for you.

Turtle Wax Pro is a great option to help supply your car wash. We offer the highest quality chemistry on the market, have decades of experience of helping wash businesses succeed, and have strong healthy relationships with our customers.

These are all key factors to look for when searching for a supplier and we believe that Turtle Wax Pro and Transchem Group can be the best supplier for you.

If you're in the car wash business, then you know that finding the right supplier is essential. Let's go over some key considerations to look for when choosing a supplier.

To Succeed in the Car Wash Business, You Have to be Unique

The car wash industry is a competitive one, so it's important to find a car wash supplier that can give you an edge over your competition. One way to do this is by choosing a supplier that offers unique products or services.

Car washes with no unique selling proposition are very common. You must find things that separate you from other washes if you want to succeed. The right supplier can offer you competitive prices, quality supplies, equipment, support, advice, site signage, marketing help and more that can give you a leg up in business.

Here's What To Avoid In A Car Wash Supplier

1. Avoid suppliers that just need to make a sale and offer no support after your launch.
2. Be wary of a supplier who can't answer questions. This generally means they won't be helpful if any issues arise in the future.
3. Look out for suppliers without local or regional service teams. Depending on your customer volume you may get stuck in a long line waiting for service or repairs.
4. You should also be careful of suppliers who don't have a good reputation. If other car wash owners haven't heard of them or have had bad experiences, it's best to avoid doing business with them.

Looking for a Reputable Supplier

It's also important to choose a supplier that is reputable, has a long track record of industry wins and wants to be a true partner. Businesses succeed when they have long-term relationships with their suppliers. A reputable supplier will be able to more effectively provide you with the resources and support you need to grow your business.

Watch Testimonials

You can learn a lot about a supplier by reading online reviews, case studies and testimonials from other car wash business owners. Make sure to read both positive and negative reviews in order to get a well-rounded view of the supplier.

You should also take the time to speak with other wash owners who have used the supplier. They will be able to provide you with first-hand information about their customer experience.

"When I built our first car wash in 1991 I was looking for a chemical company that could provide knowledge, dependability, service, value and high quality safe products. The Turtle Wax Pro team and Transchem delivered and for over 30 years has been our chemical suppler of choice, they've never let us down. When it comes to a soap provider you can count on day in and day out I couldn't think of a better company than Turtle Wax Pro and Transchem." - Mike Black, Founder/Owner at Valet Car Washes 

Consider the Chemistry

The chemicals dictate the final wash product you can offer your customers. The goal of achieving the perfect wash can only be met with high quality chemistry that all works together.

When choosing a car wash supplier, you should consider the quality of the products that they offer. The last thing you want is your customers' cars to be damaged by poor car wash chemicals.

Which Type of Products Does Your Wash Want to Offer?

Every car wash has staple products like presoaks and detergents but car washes can really differentiate themselves by offering unique items like fragrances, ceramics, and tire dressings.

Think about which products in particular you want to offer your customer, that decision may direct you to a particular company that carries specific supplies.

There are so many products to choose from, we recommend getting in contact with a couple of car wash chemical manufacturers before deciding on any products.

Less Is More!

Some companies can have hundreds of SKUs but you'll need to narrow your decision down to between 5 and 15 core chemicals for your wash.

The Turtle Wax Pro lineup offers more than 40 highly diverse chemicals alongside other individual chemical solutions.

This allows us to stay competitive with other industry prices, stock more product, ship faster, provide more in-depth service and streamline our operation to help you clean more cars.

Consider the Car Wash Equipment

The car wash industry is always changing and car wash equipment is becoming more advanced. You'll want to make sure that the supplier you choose offers the latest and greatest in car wash equipment.

This could include pressure washers, car wash pumps or central vacuum systems for detailing services. This will ensure that your customers are getting the best possible car wash experience.

Having to buy new equipment is expensive and time consuming so it's important to get it right the first time.

Maintenance Matters

Maintenance solutions are also important to consider when choosing a supplier. Make sure your supplier has a good relationship with one or more local distributors in your area to service and repair your equipment on a regular basis.

Consider the Extras

It's also important to find a supplier who offers training on how to use the car wash equipment. This will ensure that your team is able to properly operate the car wash equipment and provide a great experience for your customers.

Turtle Wax Pro offers in-depth training on chemistry, installation, service, business operations and more to our partners (the distributors and operators we work with). This should create reliability for you and your employees when it comes to any problems that could arise.

What about...

Perhaps you want to own a truck wash as well? A truck wash will need different equipment than a standard car wash. How easy is it to receive repair parts? How detailed are the product manuals? How quick is installation?

These are all factors you will want to consider when evaluating the right supplier. It can be challenging to know what is the right equipment and we recommend contacting a supplier (like Turtle Wax Pro) before you decide on anything.

Consider your Customer

Last but not least, you should consider your ideal customer experience when choosing a supplier. What type of experience do you want to offer your customers?

Do you want to offer a luxury wash experience or a more basic wash experience? This will help you determine which car wash supplies, equipment and add-ons you'll need to purchase.

What Does a Premium Industry Supplier Offer Their Car Washes?

1. A wide range of chemistry, services, systems and car wash equipment.
2. Advice on how to best position your wash for success. This involves marketing, best use of the products, and a full dedicated hands-on training session with ongoing learning material.
3. Help you find ways on how to reduce costs and optimize your car wash to save time and produce more sales for your site.
4. Lastly, the relationship they maintain with their partners. A top supplier will offer car washes technical support, answer any questions they have, and keep an open dialogue to continuously improve the products and services they offer.

All of these aspects are what separates the industry leaders from the rest.

Choosing Turtle Wax Pro as Your Supplier

Turtle Wax Pro is one of the most trusted car care brands in the world with expertise to drive more sales and gain market share around the world.

We strive to be the best supplier possible to all of our partners, operators and distributors. We do this by offering the best chemistry on the market, high quality car wash equipment, and knowledge from our dedicated sales and service teams.

We Know It's Hard

Picking the right supplier can be a tough process but will prove to be very rewarding if done correctly. We hope that we cleared up some questions you had and have given you a bit of direction on how to choose a high quality partner.

If you have any questions about your car wash regarding anything from products to strategy, don't hesitate to contact us. We would be happy to discuss how you can find even more success within the car wash industry.

If you're in the car wash business, then you know that choosing the right car wash chemical supplier is essential to your success. There are many different suppliers out there, so it can be difficult to decide which one is right for you.

There are many factors you should consider when selecting a car wash supplier and we will help narrow down the decision for you.

What do we mean by a car wash chemical supplier?

A car wash chemical supplier is like a partner in your car wash business endeavors. They supply your business with the car wash products you need to clean, dry, and shine vehicles.

Your supplier will play an instrumental role in your car wash's success as having a strong supplier-operator relationship will keep your business in tip-top operating shape as needs, challenges, and opportunities are always changing in the car wash industry.

What car wash chemicals do you need?

Part of choosing a car wash chemical supplier will involve you having an idea of what type of chemicals your business needs. The chemicals used in car washes vary depending on the situation, with some being common (e.g. soap) while others (detailing supplies, clay bars), or other interior products only being used occasionally.

We will cover some of the more necessary chemical options that any type of car wash will use, whether you are a tunnel wash, truck wash, in-bay automatic, or self serve car wash.

Car Wash Soap

Car wash soap is one of the most important car wash chemicals. These soaps (also called detergents or shampoos) are exterior cleaners, specifically designed to be gentle on car surfaces while still removing dirt, debris, and other contaminants. This separates them from other industrial cleaners.

Presoaks

Presoak agents are car wash chemicals that are used to loosen dirt, dust and debris before the car is washed.

These car wash chemicals can help to remove stubborn dirt and contaminants that regular car wash soaps may not be able to.

Surface Protectants

Surface protectants are car wash chemicals that help to protect car surfaces from damage and may even offer some shine.

These car wash chemicals can help to keep car surfaces free from light marks, UV rays, and other light damage.

Surface protectants come in various forms such as ceramic coatings, waxes, sealants, and metal polishes. They will vary in the amount of protection and shine they can offer.

Tire Cleaners

Tire cleaners are car wash chemicals that are designed to clean the tires of a car. These car wash chemicals can help to remove dirt, debris, and build-up from car tires. Tire cleaners are often used in conjunction with the more specialty product, tire shine, or tire dressings.

Drying Agents

Drying agents are car wash chemicals that help to dry car surfaces after the car has been washed.

These car wash chemicals can help to reduce water spots and ensure that car surfaces are completely dry by helping water wick off the vehicle's surface.

Specialty Products

Specialty products are products that are used in specific instances. They are not used at every car wash and are formulated to work in less common circumstances such as tar removers.

The Impact of Car Wash Chemistry

Car wash chemistry is what drives the industry! It is what so effectively cleans, shines, and dries cars to look as good as they do, making it a routine service that customers get done for their cars.

However, not all car wash chemicals are created equal. Some are formulated with harsh ingredients that not only will leave you with subpar results but may also be bad for the environment. Quality car wash chemicals will be made up of premium ingredients allowing your car wash to produce some of the cleanest and best-looking vehicles around.

The Secret to Effective Car Cleaning

Any car wash can choose random chemicals and clean vehicles with them. But they will likely be left with poor results as their chemical selection has not tuned for their situation.

The secret to effective car cleaning is optimal chemical selection. Specific chemicals can be selected as they perform well during specific weather conditions in that area with precise amounts of product being used.

Great chemistry will also work synergistically to set up the next chemical stage for better performance.

With all of these aspects chosen correctly, you will be left with fantastic results that will be sure to impress your consumer base.

What else can your car wash supplier do for your business?

Chemistry is not the only thing you can expect out of your car wash supplier. Your supplier can help monitor your results, offer suggestions, aid in problem-solving, help with marketing efforts, equipment-related concerns, and more.

You should see your supplier as a partner in your business and select them accordingly.

It takes a level of trust, dedication, and focus for your car wash business to be successful, and having a supplier you cannot rely on can cause issues down the road.

Product Consistency

The car wash market is a competitive one, and customers will often go to the car washes that offer the best results.

This means that car washes must use car wash chemicals consistently in order for them to produce consistent results.

Car wash chemical suppliers can help car washes ensure product consistency with accurate measurements, reliable formulas.

Turtle Wax Pro and Transchem Group keep batch samples for a minimum of one year to ensure car washes are getting the same product every time. If there are any issues from operators or distributors, we can look back at the batch samples to ensure the formulation was correct.

Shipping Capabilities

It is important that car wash chemical suppliers have a reliable shipping network so car washes can receive their products in the most efficient manner possible.

Turtle Wax Pro and Transchem Group have an extensive network of shipping partners to ensure car washes and car wash distributors get their chemistry when they need it. We do our best to keep shipping times in North America under 7 business days from the time of your order.

Customer Service

Finally, having car wash suppliers with great customer service is key.

Your car wash chemical supplier should be there for you when you need them most.

At Turtle Wax Pro and Transchem Group, we have a team of experienced car wash industry professionals that can answer any questions or help solve car wash issues you may have. We pride ourselves on longstanding relationships with car washes and car wash distributors, allowing us to have a greater understanding of their needs.

Looking for a Car Wash Supplier? Contact Turtle Wax Pro

Turtle Wax Pro is an industry leader in car care products. Turtle Wax has a 97% brand recognition for a reason, they make the best chemistry on the market.

We have decades of experience supporting car wash businesses from tunnel washes to truck washes with chemistry and much more. Our expertise has given us a strong focus on prioritizing relationships within the car wash industry. You can rely on us to help your business stand out from the rest!

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The car wash industry is competitive and constantly evolving, making innovation and adaptability crucial for long-term success. Castle Wash, a family-owned business in Tennessee, serves as a shining example of how strategic decisions and the right partnerships can transform operations, elevate customer experience and foster community goodwill. Through their collaboration with Turtle Wax Pro, Castle Wash has not only enhanced their services but also set a benchmark for others in the industry. This blog post delves into their journey, the key lessons for other car wash owners, and the broader implications for the industry.

Embracing Change: A Strategic Switch to Turtle Wax Pro

Castle Wash began its journey in 2007 with a mix of self-serve and automatic car wash bays. Over time, owners Keith Hudson and his wife recognized the need for modernization to meet customer expectations. In 2017, they partnered with H2O Solutions, a move that led them to explore Turtle Wax Pro’s products.

Their first foray into Turtle Wax Pro’s lineup came with the introduction of the Fire and Ice system. Customers immediately noticed the difference — vehicles emerged with a brilliant shine. Turtle Wax’s decades-long reputation as a trusted brand in car care amplified customer confidence. Encouraged by this success, Castle Wash expanded their use of Turtle Wax Pro to include pre-soaks, surface protectants, and eventually the advanced Titanium Wash. These products not only delivered superior results but also became a key part of Castle Wash’s marketing strategy.

Enhancing Operations Through Innovation

Castle Wash’s commitment to improvement didn’t stop at upgrading their product lineup. With guidance from Turtle Wax Pro and H2O Solutions, they overhauled their Express Tunnel system. This included replacing outdated applicators with advanced systems that ensured even, consistent chemical coverage. The result was a noticeable improvement in wash quality — no more missed spots or uneven cleaning.

Technology also played a pivotal role in streamlining operations. Turtle Wax Pro’s True Vue 2system provided Keith Hudson with unparalleled oversight of his three locations. From tracking chemical usage to monitoring customer preferences, True Vue 2 allowed him to make informed decisions and manage his business remotely. This transparency and efficiency proved instrumental in Castle Wash’s expansion plans.

Elevating Customer Experience

At the heart of Castle Wash’s transformation was a focus on the customer experience. Turtle Wax Pro’s advanced chemistry not only delivered a superior shine but also improved long-term surface protection for vehicles. Customers could see and feel the difference, which translated to increased loyalty and positive word-of-mouth.

Employee training also contributed to this success. With access to Turtle Wax Pro’s comprehensive online training modules, Castle Wash’s staff became well-versed in the science behind the products. This knowledge empowered them to educate customers about the benefits of premium washes like Titanium, enhancing trust and satisfaction.

Consistency was another priority for Castle Wash. Whether customers visited their Paris, Camden, or Waverly locations, they could expect the same high-quality service. This reliability became a hallmark of the Castle Wash brand and reinforced their commitment to excellence.

Impact on Business Growth

The results of these efforts were clear. Within a year of switching to Turtle Wax Pro, Castle Wash saw a 20% increase in revenue. Remarkably, this growth was achieved without a significant increase in costs per car. By delivering more value with premium products and streamlined operations, Castle Wash positioned itself as a leader in the market.

The success of the Paris location paved the way for further expansion. Encouraged by the positive feedback and operational efficiencies, Castle Wash implemented similar upgrades at their Camden site. The decision proved to be a game-changer, solidifying their reputation and inspiring confidence in future growth.

Giving Back to the Community

Castle Wash’s success isn’t just measured in numbers; it’s also reflected in their commitment to the community. Recognizing the importance of building strong local ties, the company has engaged in initiatives like providing free washes to high school seniors in Paris and Camden. This gesture not only supported those in need but also fostered goodwill among residents.

Castle Wash’s philosophy goes beyond business. “We want to be a car wash that gives to the community, not just one that takes from it,” Keith Hudson explains. By prioritizing community engagement, Castle Wash has created a loyal customer base that values their presence as much as their services.

Broader Lessons for the Car Wash Industry

Castle Wash’s journey offers valuable insights for other car wash owners:

1. ‍Invest in Quality Products: Superior chemistry and advanced solutions, like those from Turtle Wax Pro, enhance results and build customer trust.‍
2. Embrace Technology: Tools like True Vue 2 provide operational transparency, making it easier to manage multiple locations and plan for growth.‍
3. Prioritize Training: Knowledgeable employees improve customer interactions and highlight the value of premium services.‍
4. Engage with the Community: Strong local ties can differentiate a car wash from competitors and ensure long-term loyalty

Conclusion: Paving the Way for Future Success

Castle Wash’s partnership with Turtle Wax Pro underscores the power of strategic collaboration and a customer-first approach. Their story demonstrates that innovation, consistency, and community engagement can drive success in a competitive industry. For other car wash owners, the lessons from Castle Wash offer a roadmap to achieving operational excellence and sustainable growth.

Are you ready to transform your car wash business? Explore Turtle Wax Pro’s solutions and see how we can help you achieve similar success.

When it comes to car care, there are a lot of different opinions out there on what’s the best way to protect your vehicle. One option that’s becoming increasingly popular is ceramic coating.

But is it worth the cost? Let’s take a look at how it works, why you should get one and what to avoid!

Ceramic coating is a process where a liquid polymer, typically composed of a silicon dioxide, is applied to the surface of a car. Then in some cases cured with heat. Occasionally titanium dioxide will also be included as a hardening agent.

This creates a hard, glossy finish that can protect the paint and clear coat from the outside world. There are many benefits of ceramic coatings, including protection against the elements, protection from harmful UV rays, hydrophobic properties, an enhanced gloss and resistance to small scratches.

The process of ceramic coating a car is not difficult, but it is important to choose a reputable source to get your ceramic coatings from, the wrong product or application can lead to problems down the road.

When done correctly, a ceramic coating protects and can add value to any car.

What Are Ceramic Coatings and Their Benefits?

A ceramic coating is a very thin layer of liquid polymer that is applied to a car's surface to create a protective layer between on the vehicle's paint and the outside world.

A good ceramic coating also helps to keep the car looking new for much longer, ensuring car owners feel good great after every wash.

Not only does it protect the paint and clear coat, but it also helps to keep the car clean. The coating acts as a barrier against dirt, dust, road film, water stains, bird droppings, tree sap, oil and grease across the entire car.

It also creates a hydrophobic surface that repels water, which makes it much easier to clean the car and helps to wick away water droplets in the rain for increased visibility while driving.

When incorporated onto the vehicle's surface, a true ceramic coating creates a hard, protective shell due to its crystalline structure leading to the ultimate surface protection.

The best part is that a high quality ceramic coat is very affordable. So, if you are looking for a way to add protective qualities to your car's paint job, ceramic coating is definitely the way to go.

The Benefits of a Ceramic Coated Car:

• Provides paint protection against the elements
• Creates a hydrophobic surface
• Helps improve the glossy look of a vehicle's paint
• Makes car owners feel amazing
• Protection from UV damage, oxidization and faded paint
• Slight protection from chemical staining

What Ceramic Coatings Won't Provide Protection From:

• Large scratches
• Swirl marks
• Rock chips

How Does a Ceramic Coating Work?

Ceramic coating is a process that is used to protect a car from the elements. Ceramic coating creates a barrier between the paint and the environment.

DIY Coating

In a DIY ceramic coating, the coating are applied in a process that is very similar to painting after some surface prep. The car is first cleaned and dried, and then the ceramic coating is applied. It is important to make sure that the car is completely dry before applying the coating, as any moisture will affect the adhesion of the coating and induce water spotting.

The coating is then cured, typically using a heat gun or infrared lamp. Once the ceramic coating cures, the car is ready to be driven.

Professional Coating

In a ceramic coating applied during a professional car wash, like a tunnel or in bay automatic, the ceramic coating is applied near the end of the car wash process after the car has been completely cleaned of debris and road grime.

The ceramic coating has now been applied to the vehicle's surface in liquid form using specially formulated chemistry to allow for quick adhesion and a semi permanent bond of the liquid polymer to the painted surface.

When used together with other car care finishing products like a car wax and drying agent you're sure to see car's paint take on a near reflective properties!

Choosing a Reputable Company like Turtle Wax Pro

When it comes time to choose a company to apply ceramic coating to your cars, it's important to do your research.

A reputable company like Turtle Wax Pro will has a team of experienced professionals who know how to apply the coating properly, when and where to apply the protective coating and how to achieve the best results.

We'll also be able to answer any questions you have about the process and the benefits of ceramic coating.

As a pioneer of ceramic technology, Turtle Wax Pro has implemented over 20 years of innovation into its industry leading, premium ceramic technology.

We have multiple high end ceramic coating products including Super Hard Shell Finish, Ice Instant Shine and our brand new Titanium TX4 product line.

So, if you're looking for a way to protect your car paint, ceramic coating is definitely the way to go. Turtle Wax Pro can help you get the best results and ensure that your cars look their best for years to come.

The Process of Ceramic Coating on Cars

Ceramic coatings can be done with a DIY ceramic coating kit, by a professional car detailing shop or much more easily through a professional car wash equipped with ceramic coating technology.

DIY Ceramic Coating Kit

A DIY kit is a great way to protect your car's paint job. It involves applying a liquid to your car, and then curing it with heat.

When using a DIY ceramic, it is important to follow the instructions closely.

1. Make sure that your car is clean and free of any dirt or debris.
2. Apply the liquid coating to the surface of the car. Be sure to coat the entire car evenly.
3. Allow enough time for the coating to dry completely.
4. Cure it with heat.

What to Avoid

1. Do not apply the coating in direct sunlight. This can cause the coating to dry too quickly and unevenly.
2. Do not over-cure the coating. This can cause it to become brittle and crack.
3. Do not apply the coating to a dirty or dusty surface. This can cause the coating to adhere poorly and come off easily.

If you follow these simple tips, you will be on your way to having a great looking car with a durable, protective finish.

Professional Ceramic Coatings from a Car Detailer

The process of applying a ceramic coating typically starts with a thorough cleaning of the surface of the car. If the surface is damaged in any way, it will need to be repaired before a ceramic coating can be applied. This ensures that it will have a smooth, consistent finish.

After the car is clean, the ceramic coating is applied with a brush or sprayer. After application, it needs to be cured with heat. This can be done with a special curing lamp or other heat source.

Once the ceramic coating is cured, it will create a hard, glossy finish that can protect your car's paint from road grime and weather. It is important to note that a ceramic coat is not a replacement for regular waxing and polishing. You will still need to care for your car's paint regularly to maintain its shine and protection.

Depending on the type of ceramic coating used by the auto detailer and the number of layers applied, the hard surface can last for several years before it needs to be reapplied.

Ceramic Coating in a Professional Car Wash

Ceramic coatings are most often applied in a professional car wash using a tunnel system.

In this type of system, the car is brought through a series of automated washing arches or sprayers, where it is first washed with a high powered detergent to remove any debris and then rinsed. Depending on the length of tunnel a regular car wax or carnauba wax will be applied next alongside a tire dressing.

The ceramic coating is applied near the end of the tunnel, and then the car is dried with high-powered fans.

This type of system can be very effective at applying a consistent coat of ceramic to the entire surface of a car. However, it is important to note that not all tunnel car washes are created equal. Some car washes may use lower quality ceramic coatings, or they may not apply the coating evenly which could lead to water spotting.

It is important to do your research and choose a car wash that has a good reputation for applying ceramic coatings correctly.

What to Expect After a Ceramic Coating is Applied

After the ceramic coating is applied to a car, it will be water repellant and be able to lightly repel dirt, dust, and other contaminants.

The coating will also help to protect the paint from fading thanks to UV rays and other forms of wear and tear.

The hard layer of coating can last a long time if properly maintained. It is important to keep the car clean and free of dirt and dust so that the coating will last longer. If the car is not kept clean, the coating may start to wear off over time.

How to Care for a Car That Has Been Coated With Ceramic

When you get your car ceramic coated, there are a few things you need to keep in mind in order to maintain the finish.

1. Avoid parking under trees or other items that could drop sap, leaves or other natural materials on the car.
2. You should either hand wash the car or take it to a professional car wash.
3. Try to keep your car garaged or covered when you're not using it, as this will help protect the finish from the elements.
4. Avoid using harsh chemicals or abrasive materials, as these can damage the coating.

What is the Average Cost to Ceramic Coat a Car?

DIY Ceramic Coating

The cost of a DIY ceramic coating kit can vary depending on the size of the kit. Generally, they range from around $25 to $200. Make sure to choose a kit with high-quality products that will provide the best results.

Turtle Wax's Hybrid Solutions lineup is an amazing cost effective way to apply a ceramic coating at home.

Car Detailer Ceramic Coating

The average cost to apply a ceramic coating to a car is around $500 at a professional auto detailer. This price can vary depending on the size of the car and the type of ceramic coating that is used.

If maintained properly a ceramic coating from a car detailer can last multiple years, longer than a DIY or car wash coating, hence the high costs.

Car Wash Ceramic Coating

The average cost to get a ceramic car wash package is around $25. This price can vary depending on the size of the package, what's included and the location where it is purchased.

Some washes offer unlimited monthly memberships that include a high quality ceramic coating for cars for as low as $40 per month.

Why Should a Car Wash Owner Provide A Ceramic Wash Package?

There are a number of reasons why a car wash owner should offer ceramic wash package to their customers.

One of the main reasons is that ceramic coatings can help to protect cars from dirt, grime, fading, and other types of damage.

This can be beneficial for both the car wash owner and the customer. The wash owner will benefit because they can charge a higher price for the service, and the customer will benefit because their car will be better protected.

It can also help to build customer loyalty. Customers who are happy with the results of the wash are more likely to return for additional washes or other services, and they may also tell their friends about the amazing car wash they received.

Offering a ceramic package is also a great way to differentiate your wash from other businesses that do not offer this service, attract new customers and grow your business.

As ceramic technology continues to become a mainstay in car wash lineups, don't miss out on the opportunity to provide the best wash in town.

How to Start Offering Ceramic Wash Packages at Your Car Wash

There are a few things that you need to do in order to start offering ceramic coating packages at your car wash.

Choose a Product

The first thing you need to do is purchase a quality ceramic product. As previously mentioned Turtle Wax Pro offers some amazing ceramic products including Super Hard Shell Finish, Ice Instant Shine and our brand new Titanium TX4 product line.

Market the New Wash Package

Once you have a quality product, the next thing you need to do is market the service. You can do this by creating signage for your car wash that advertises the ceramic packages. Turtle Wax Pro has marketing programs in place to help with this exact process!

Take Before & After Pictures of the Car's Paint

You can also include information about the packages on your website and social media. Don't forget to take before and after photos of cars that have received the coating so potential customers can see the results for themselves!

Train Your Staff

Finally, make sure that your employees are trained on the benefits of ceramic technology to be able to upsell your customers effectively. This will ensure that every customer is happy with the results of their wash.

By following these simple steps, you'll be well on your way to offering one of the hottest services in the car wash industry.

How To Upsell A Ceramic Wash Package

When it comes to selling a ceramic wash package, it's important to remember that not everyone is familiar with the technology.

This means that you'll need to take some time to explain the benefits of the coating and how it can help with paint protection. Make sure to emphasize that a ceramic will last much longer and provide better paint protection than a traditional car wash.

You should also point out that a ceramic can help to keep a car's paint looking shiny and new. Many customers are interested in this type of service because it can help their car maintain its value.

After you've explained all of this to the customer, it's time to close the sale. Be sure to stress that a ceramic coating is a great investment and that it will save them money in the long run.

You can successfully upsell your customers on a ceramic coating wash package if you follow these easy instructions.

Finishing Up...

Ceramic coatings are one of the newest and most popular services in the car wash industry. They offer a variety of benefits, including protection from scratches, dirt, grime, and fading.

If you're looking to differentiate your wash and attract new customers, consider offering a ceramic package. Be sure to purchase a quality product, market the service, take before and after pictures, and train your staff on how to upsell the packages.

As a car wash owner, it's important to understand the basics of what a ceramic coating protects so that you can effectively market this service to your customers.

With a little bit of knowledge and the right product, you can start offering this service at your car wash and watch your business grow!

By following the tips in this article, you'll be well on your way to offering a top-notch service that will keep your customers coming back for more.