Car Wash Customer Service: Elevate Every Visit

The car wash industry, with its dynamic landscape and diverse opportunities, presents an intriguing avenue for potential investors.

Whether you're already involved in this sector or are considering dipping your toes in, understanding the different types of car wash businesses can provide a valuable perspective.

The Different Faces of Car Wash Businesses: Self-service, In-Bay Automatic, Tunnel, Mobile

Self-Service Car Wash: Empowering Customers

Self-service car washes allow customers to wash their vehicles themselves using provided machinery and cleaning agents.

This hands-on approach is often appreciated by car enthusiasts who prefer a personalized touch. A self service car wash business will typically also be the cheaper alternative compared to other car washing solutions.

In-Bay Automatic Car Wash: Quick and Convenient

For those seeking speed and convenience, in-bay automatic car wash reigns supreme. Customers drive into the bay, and automated machines do the rest, offering a thorough wash and dry without the need for manual labor.

Tunnel Car Wash: Efficiency at its Best

Tunnel car washes deliver a highly efficient washing system. Vehicles are placed on a conveyor belt, moving through a tunnel equipped with various cleaning and drying devices. It's a speedy solution that can handle high volumes, making it a favorite among busy customers.

Mobile Car Washes: Car Care at Your Doorstep

Finally, mobile car washes bring the entire car wash service to the customer's doorstep. Known for their convenience and personalized service, they're especially popular in urban areas and among car owners with hectic schedules.

Comparing the Different Car Wash Types

Cost Comparison

Self-service car washes, due to their simple operations, are generally the least expensive to establish. A self serve car wash will usually use involve basic machinery and can be operated with minimal staffing.

In contrast, in-bay automatic and tunnel car washes demand a higher initial investment due to their more specialized car wash equipment.

Mobile car wash services require an investment in a vehicle, cleaning equipment, and professional training, but they also have the advantage of low operating costs due to the absence of a physical location.

Analyzing Space Requirements

Space is another critical aspect. A tunnel car wash needs more space than an in-bay automatic one, while a mobile car wash has virtually no space requirement, making it ideal for urban areas where real estate prices are high.

Customer Preferences

Understanding your potential customer base is key. Some customers appreciate the quick, hassle-free experience of automatic car washes.

These customers, often busy professionals, value efficiency above all. Others, such as car enthusiasts, may prefer the control that self-service car washes offer, allowing them to ensure every inch of their vehicle is cleaned to their satisfaction.

For customers with hectic schedules or those who value convenience, mobile car wash services can be a perfect fit.

Launching Your Car Wash Business

Crafting a Business Plan: The Blueprint of Success

Your business plan should include a detailed market analysis, identifying your potential customers and their preferences.

It should also include a competitive landscape review, highlighting how your car wash business will distinguish itself from existing competitors.

Your marketing strategies, detailing how you will attract and retain customers, and how much revenue, should be carefully outlined. Lastly, solid financial projections, estimating your expected revenue, costs, and profitability, are crucial.

Exploring Financing Options

While some entrepreneurs self-fund their car wash business, others may seek out loans or investors. Understanding your financing options and choosing the one that best suits your situation is an important step in the process.

Navigating the Regulatory Maze: Compliance is Key

In addition to securing appropriate business licenses, a car wash owner will need to understand and comply with any environmental regulations pertinent to your operation.

This can include water use and disposal regulations, noise restrictions, and more. Engaging a local attorney or business consultant familiar with the car wash industry can be a smart investment to ensure you're on the right side of the law.

Emerging Trends in the Car Wash Industry

From Traditional to Touchless: The Evolution of Car Washing

Touchless car wash technology uses high-powered water jets and special cleaning solutions to clean vehicles without physical contact.

This can be a selling point for customers concerned about potential damage from brushes or cloths. This causes some to believe the future of car washing is in touchless washes rather than friction ones.

In addition, friction wash technology, which uses soft cloth materials and controlled pressure to clean vehicles, has seen advancements that increase cleaning effectiveness while reducing the risk of vehicle damage.

Car Wash Subscriptions: Consistent Revenue Potential

Subscription-based services, where customers pay a monthly fee for unlimited car washes, are gaining popularity. This model provides steady revenue for the car wash and convenience for the customer.

The Power of Automation: Increasing Efficiency and Profitability

Automated car wash machines, this set up needs no employees from start to finish of the car wash process.

Customers are able to pay for their car wash, start up the wash process, have their car cleaned and leave without any human intervention. This enables car wash businesses to use less labor and thus, save on staffing costs.

Eco-Friendly Practices: The Green Shift in Car Washing

On the environmental front, many car wash businesses are adopting more sustainable practices. This can include water reclamation systems that recycle water, solar panels to offset energy consumption, and the use of biodegradable cleaning solutions.

Additionally, using environmentally friendly car wash chemistry is becoming more and more common as these type of chemicals can do the cleaning job just as well but without the harsh impacts on the planet.

Turtle Wax Pro is proud to say all of our chemistry is eco-friendly and formulated without phosphates and other harsh chemicals.

Winning Hearts: Effective Marketing and Customer Retention Strategies

Building Your Brand: Stand Out in the Crowd

Creating a strong brand extends beyond a catchy name and memorable logo - it involves crafting a distinct identity that resonates with customers.

Think about your brand values and how you can incorporate them into every aspect of your business, from your customer service to your car wash facility's design and aesthetics. Your brand should communicate the unique benefits customers can expect when they choose your car wash.

Customer Loyalty Programs

Customer loyalty programs have evolved beyond traditional punch cards. Digital solutions now allow customers to track their rewards on their smartphones, offering a convenient way to engage and retain your customers. You could also consider special promotions, such as birthday discounts or referral rewards, to further incentivize repeat business and improve customer satisfaction.

The Magic of Upselling: Boosting Your Bottom Line

Upselling is a delicate art. It involves identifying customers' needs and providing them with valuable solutions.

You could offer packages that combine popular services at a discounted price or introduce premium services like ceramic coatings for customers who want the best care for their vehicles. The key is to ensure that your upsells offer genuine value and meet your customers' needs.

A Worthwhile Journey: Contact Turtle Wax Pro if you have Questions Regarding Starting a Car Wash

Owning a car wash can be a very rewarding opportunity with lots of upside. But like an other industry, the car wash industry faces challenges, including fluctuating weather conditions, increasing environmental regulations, and competition.

But with careful planning, keen market understanding, and the ability to adapt to evolving trends, these challenges can be effectively managed.

If you have interest in opening your own car wash business, get in touch with us!

We support car washes of all types all over the world with their chemical, equipment, operational, marketing needs and more.

In the rapidly evolving carwash industry, hyper concentrated chemicals are emerging as a game-changer. In a recent podcast interview with Professional Carwashing and Detailing Magazine, our Director of Strategic Initiatives, Mackenzie Ewing, delved into the benefits and considerations of using these powerful products.

Understanding Hyper Concentrated Chemistry

Hyper concentrate®, ultra concentrated, and super concentrated are terms often used interchangeably in the carwash industry. They refer to products designed to be diluted with water before use, allowing operators to receive containers of pure chemistry instead of a mix of chemistry and water.

However, it's crucial for operators to be aware of marketing terminology. Since there are no formalized definitions of concentrate levels, anyone can claim to have a form of concentrated products. Understanding what you're buying and how it can be used most effectively is key.

The Advantages of Hyper Concentrated Chemicals

Hyper concentrated chemicals offer several benefits over ready-to-use products:

1. Cost Savings: Although they are more expensive per container, operators typically use only a few milliliters per vehicle, leading to significant cost savings in the long run.
2. Customization: Hyper concentrated chemicals offer more customization options, allowing operators to adjust the concentration to suit their needs.
3. Safety and Efficiency: These chemicals are safer for employees to handle, require less storage space, and are better for the environment due to reduced shipping volumes and plastic waste.
4. Marketing Opportunities: The use of hyper concentrated chemicals can be leveraged for unique marketing strategies, positioning a car wash as environmentally friendly and precise in its operations.

Why Cost Per Car is Important

Adding to the benefits of hyper concentrated chemicals, one of the most significant advantages is the potential for cost savings when calculated on a per-car basis. This concept, known as the cost-per-car metric, is a crucial determinant of profitability in the carwash industry. It explains how much it costs a car wash to wash each vehicle. A lower cost per car means you can make more from each wash job.

To calculate the cost per car, you need to find the price per milliliter of your product and multiply that by the amount applied to a single vehicle. For example, if a car wash chemical costs $0.009 per mL, and you need to use 10 mL, you get $0.09 per car. Do this for every product in your wash and add them together for your total cost-per-car.

It's important to note that the cost per car will vary with your wash business and what packages or products you offer. Base-level packages that only include basic products might only use $0.20 worth of chemicals. High-end packages with multiple upsells could reach as high as $2.00 for the cost of chemicals.

A common misconception is that a more expensive container of hyper concentrated chemicals will result in higher costs. However, when you break down the cost per car, you often find that these products are more cost-effective in the long run. This is because you're using a smaller amount of the product per wash, which extends the life of the container and reduces your overall costs.

Hyper concentrated chemicals also offer the added benefit of reduced shipping and inventory costs due to their smaller size and weight. Instead of purchasing pre-diluted chemicals, your car wash can save big on both money spent while ordering as well as storage space.

Considerations for Using Hyper Concentrated Chemicals

While hyper concentrated chemicals offer numerous benefits, there are also considerations to keep in mind:

1. Convenience: Ready-to-use chemicals offer convenience as they require no dilution and are ready for immediate use.
2. Higher Container Costs: Hyper concentrates are more expensive per container, which can be a tough sell for some operators.
3. Equipment Precision: To take full advantage of hyper concentrated chemicals, you need to have strong accuracy in your dispensing systems and equipment.

With the right mindset all of these objections to hyper concentrates become easily managed.

Impact on Water Reclaim Systems and Waste Disposal

When it comes to water reclaim systems, the type of chemical used (ready-to-use or concentrated) makes no difference. What matters are the ingredients used in the chemistry. The same applies to waste disposal considerations. It's crucial for operators to be aware of local government regulations and avoid harmful ingredients like phosphates, Ammonium Bifluoride (ABF), and Hydrofluoric acid (HF).

Learning About Hyper Concentrated Chemistry

Operators can learn about the best methods to work with hyper concentrated chemistry through various resources. These include industry media, networking with other operators, and supplier content. Working with distributors who have a broad base of customers and experience with multiple lines of chemistry can also be beneficial.

In conclusion, hyper concentrated chemistry is at the forefront of innovation in the carwash industry. As we continue to evolve and grow, it's crucial for operators to stay informed and adaptable, ready to embrace the future of carwashing.

The popularity of touchless car washes is on the rise. This has led many individuals to be curious about whether they are the future of vehicle cleaning.

There are several benefits to a touchless car wash for both customers and owners.

Touchless washes, as the name implies, never make direct contact with the car's surface. A major reassurance to certain car owners.

In addition, with the right chemistry, touch free washes can perform just as well as friction washes in most scenarios. This could make switching to a touchless car wash a no brainer.

In this article, we will discuss the pros and cons of a touchless automatic car wash and help you decide if owning one is the right decision for you!

What is a Touchless Car Wash?

A touchless car wash is a type of automatic car wash where the vehicle is cleaned without any physical contact.

The car is washed using increased water pressure and detergents specifically designed to work without friction.

Touchless car washes are faster than traditional car washes, and they typically use less water. While the most common type of touchless car wash is an in bay automatic car wash, touchless tunnel car washes are also found in lower quantities.

How Does a Touchless Car Wash Work?

Most of the car wash process is the same between a traditional automatic car wash and a touchless car wash.

• The car is given a rinse or a presoak treatment to loosen any dirt or grime that is on the surface.
• After the pre-wash, high water pressure nozzles direct streams of water and detergent at the car. The detergent breaks down any remaining dirt, and the high-pressure water blasts it away.
• The final step is to rinse off all of the soap layers and dirt.
• Optionally, a surface protectant or ceramic coating can be applied to the vehicle's exterior.
• The excess moisture is then dried using high powered dryers, or left to air dry.

For more info on ideal tunnel car wash setups you can check out our Turtle Wax Pro Learning Center!

As you can see, the biggest difference is the fact that pressure washing systems are used in replace of rotating brushes and other physical systems.

Is Touchless Car Washing the Future of the Car Wash Industry?

Touchless washes carry some unique benefits that a traditional automatic car wash cannot provide.

This leads some to believe that this style of washing vehicles is the future of the industry.

No Physical Contact

The fact that there is no physical contact to anyone's vehicle is the main advantage to using this type of wash.

Most vehicle owners are wary of automated washes because they fear their vehicles will not be properly cleaned without causing harm. However, with a touchless wash, there is no worry that the car will be scratched or damaged in any way.

This gives many people confidence to use an automated car wash when they otherwise would not.

Advances in Chemistry

The detergents and soaps used in touchless car washes are specially designed to work well without physical contact.

If a touchless car wash can produce the same level of clean as a friction one, then the need for friction washes depletes. As this technology continues to develop, it is likely that touchless car washes will become even more of a staple.

While a touchless car wash will never be able to achieve 100% of the results from a friction wash, it can come pretty close. The final product is a car that looks great to the naked eye and was cleaned without any risk of damage!

Benefits of Touchless Car Washes

There are many benefits to using touchless car washes. Let's go through them.

24/7/365 and Less Labor

Touchless car washes can be operated 24 hours a day, 365 days a year with little to no labor.

This means that you can generate revenue around the clock without having to pay employees!

In addition, touchless car washes are less labor intensive than friction car washes. This is because there are no brushes or other moving parts that need to be monitored and maintained.

Less Water Usage

Touchless car washes use less water for every car washed, compared to other car wash options.

This is good news for the environment and can save you money on your water bill!

Less Risk of Damage

There is also less risk of damage to vehicles with a touchless car wash.

Though friction washes are completely safe for vehicles, even the small risk of paint damage can be negated by not having to touch a vehicle's surface.

Lower Money Spent on Repairs

Another benefit of touchless automatic car washes is that they have lower maintenance costs.

This is because there are no spinning brushes, cloth strips or other moving parts that can break down over time. This means that a touchless wash will last longer and need less repairs than other automated car washes.

Disadvantages of Touchless Washes

Though there are many benefits to a touchless system, there are also some disadvantages that should be considered.

Potential Lack of Cleaning Power

Some tough marks, grime and bird droppings may not be removed as effectively with a touchless wash.

This is because there is no physical contact to help break down and remove dirt. This can be an issue for those who want their car to be absolutely spotless or are trying to wash an especially dirty vehicle.

Some customers may be slightly dissatisfied, but touchless does an excellent job of cleaning cars in general.

In order to clean effectively in this environment you'll need great chemicals. That's where Turtle Wax Pro can help. We offer a variety of products that can be used in touchless car washes to help you get the best clean possible.

Turtle Wax Pro has everything you need to make sure your automated car wash is operating at its best! We have a wide selection of cleaning solutions, soaps, detergents, waxes and polishes that are designed to work well in a touchless environment.

How does a Friction Based Automated Car Washes Compare to Touchless Systems?

A friction based automatic car wash uses spinning brushes or cloth strips to clean a vehicle's surface.

This can provide a more thorough cleaning than a touchless wash but can also be more labor intensive and water consumptive.

Touchless car washes, on the other hand, use high-pressure jets of water and detergent to clean a vehicle's surface.

This can be just as effective as a friction wash but doesn't run the risk of scratching the paint or clear coat during cleaning.

So, which is better? It really depends on your needs and preferences. If you want a thorough cleaning with no risk of damage, then touchless is the way to go. If you don't mind more maintenance and a little bit of risk in exchange for the best clean then you are better off with a friction wash.

Are Touchless Car Washes Safe?

Are touchless car washes safe? The whole idea behind touchless is safety.

With no brushes or other moving parts, there is less risk of breakdowns causing damage to your car. In addition, the high-pressure jets used in automatic car washes are less likely to cause scratches than traditional brushes.

Keep in mind that when it comes to all of these safety conversations we are talking about the difference between a 99.5% expectation of safety with a 99.9% expectation of safety.

You are far more likely to scratch or damage your car hand washing it at home in the driveway than in a commercial car wash situation.

Should I Wash My Car At Home Or At A Commercial Car Wash?

An automated car wash is going to be much better than a hand car wash for many reasons.

Speed

In the time that it takes you to get your car washed at home, a commercial car wash can clean upwards of 60 to 100 cars. Why waste an hour at home with a hand wash and when you could go buy gas and get an automatic wash in less than 10 minutes. Much less time consuming.

Damage

The most important part of keeping your car looking like new is the car's finish. A hand car wash at home means you assume your own risks.

Hand washes also usually aren't done with the right soap which can lead to paint damage long term.

Effectiveness

Without fully understanding the process of how to wash a car you are much less likely to remove all the dirt, grime and remove contaminants that could be embedded in the clear coat.

A touchless car wash or any other automatic wash is designed to get your car clean every time, hundreds of times per day.

Your clean car or truck might look clean after a hand wash but take it to a commercial car wash and you'll see the difference.

Thinking about Opening an Automatic Car Wash? Use a Trusted Car Wash Supplier like Turtle Wax Pro

If you're thinking about opening a touchless car wash, be sure to use a trusted car wash chemistry provider like Turtle Wax Pro.

The chemistry your wash uses will make or break your success. Touchless washes, in particular, where the more powerful chemicals tackle all the washing jobs without assistance from physical agitators, are a challenge to get right.

Turtle Wax Pro is a leading provider of car care chemistry and we strive to help car care businesses succeed within the industry.

We work with many touch free washes, setting them up with the right chemistry needed to tackle any situation and stand out within the market.

If you have any thoughts about opening your own touchless car wash, get in touch with us today as Turtle Wax Pro can ensure you start off on the right foot!

If you have any questions about anything we discussed, reach out anytime. We are always excited to chat with people who are thinking about entering the car wash space. Happy car washing!

A business plan seems like a small step in starting car wash businesses, but it is actually a very important one, and it shouldn't be overlooked.

A business plan is essentially a roadmap for your business that will help you stay on track and achieve your goals. Without a strong business structure, it will be very difficult to make your car wash business successful.

But building a car wash business plan can be daunting, and that is why we're here to get you started on the right foot! This article does not offer an exhaustive list of everything you may need to include on your car wash business plan, but will discuss many very important aspects to include so your car wash business can launch well.

The Car Wash Industry is Competitive but Highly Rewarding

The car wash industry is a rapidly growing industry that can prove to be very rewarding to be part of. It is also a competitive one that can be devastating and stressful if you are not well prepared. That is exactly why you will want to create a thorough car wash business plan prior to diving in head first. This document will serve as your guide to success and help keep you on track when challenges inevitably arise in your car wash service.

What is a car wash business plan?

A car wash business plan is a document that outlines the goals, strategies, and operational plans of your car wash business.

It should provide a detailed overview of your business, including information on your target market, pricing strategy, marketing plans, and operational procedures. The goal of your business plan is to help you achieve your desired results by clearly understanding your starting point, and outlining the steps you need to take to get to your business objectives.

Creating a car wash business plan can seem like a overwhelming task, but it will prove to be worth the effort once you get your business running.

Why write a business plan for a car wash?

We understand that some may be eager to get their business up and running as quickly as possible, but we cannot stress enough how important it is to have a plan in place.

Establishing a strong business plan will help you avoid common pitfalls, make better decisions, and set your business up for long-term success.

A well-crafted business plan will also give you a much better chance of securing funding from investors or lenders, as they will be able to see that you have put thought into your venture, and understand the car wash industry.

What does a business plan look like for a car wash?

A car wash business plan can be designed many different ways, but as a general baseline, you can think of it covering two major areas: the financial side and non-financial side.  

The financial side will include many things such as your financial goals (short-term and long-term), sales forecast, balance sheet, and budget and cash flow plan.

The non-financial side will encompass everything else that makes up your business plan including your company overview, target market analysis, marketing strategy, and operational procedures.

While there is no one right way to format your business plan, we recommend using a structure that is easy to follow and understand.

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Market Research... a very good place to start.

An important part of opening a car wash business is to know the existing businesses around you, specifically other car washes. You need to know what they're offering, at what prices, who they're serving, etc.

The only way you will be able narrow down these factors is by investigating how other car washes operate. So be sure to do thorough research on your competitors and use that information wisely.

Great things to look for is whether there is a gap in the market that you could fill, and differentiate yourself with (but ensure there are also customers seeking that gap). Customers may be seeking a car washes with a pet wash or vacuums available, but likely not live music, for instance.

You may find that there are many self service car washes in one area, which may say that the people who live around there might want to spend less money on a car wash, or have more time to dedicate to washing their vehicle.   It may also mean that there may be an opportunity for a different type of car wash business, such as a tunnel or in-bay automatic.

Or perhaps there is one huge full service car wash that dominates the market as they are able to provide the whole package of interior and exterior cleaning and their consumers enjoy that luxury. Full service car washes are much more expensive to launch and operate considering the building size, employees, and equipment needed to run it, but they will charge much more than other options for their work.

Likely some clients are seeking a more affordable alternative car wash in that area, that still provides an exceptional clean. How could you as a potentially smaller car wash operation offer that, and communicate it to your consumers?

By discovering what working (or not) in your area, you can judiciously build your car wash business for success, finding your own foothold in the market.

Business Plan Overview: What to Include

When writing up your car wash business plan, you will want to format it in an easy to read way that outside people can understand. Below are some sections you may want to include.

Company Overview

This is a simple description of your business that could include:

• The type of car wash business you would like to start
• Its proposed location
• What you will offer your customers
• Target Audience
• The mission and values of your business
• How it fits in context of your market and competitors
  

Executive Summary

The executive summary is a brief overview of your business plan, and is similar to a business overview above.

It could include short summaries of:

• The main points of your market research
• Marketing strategy
• Operational procedures
• Financial forecast
• Main business Objectives

It can be helpful to write this section last, as it will be briefly addressing the content in the following sections.

Business Description

In this section, you will want to describe your business in more detail.

This can include:

• The history of your business (are you a franchisee, opening a new location, or starting this venture from the beginning?)
• Who is involved
• What products or services you offer, and related operations
• Short-term and long-term goals

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Sales Strategy

This section should include a detailed description of how you plan to generate sales to have a profitable business and numerous customers.

This could include:

• Your pricing strategy
• Target market
• Client pain points
• How your services address them
• Competitive edges of your services, vs the competition
• Promotional activities such as providing any car wash discounts.
• Loyalty programs, or methods to retain repeat customers
• Supporting solutions, like Mosaic (a cloud-based platform, which you can market directly to customers' phones, where they can buy washes, start the car wash, and earn/redeem free washes for the future)
  

Marketing Strategy

Greatly related to generating sales, above, your marketing plan will be a guide on how you plan to generate awareness and attract car owners to get their car washed at your business.

You'll need to decide and describe:

• Where your target market spends time, and their demographic
• What methods you'll use to reach your target customers
• What messaging you'll use to attract customers
• How you will encourage customer loyalty
• Brand your business
• Promote your USPs (unique selling propositions) for your car wash business
• You'll also need to create a budget for your marketing efforts

There are many ways to stand out within the market such as harnessing a great brand and signage at your site (which is a benefit of using Turtle Wax Pro chemistry), using social media, local radio stations, or a local newspaper. We have discussed some of these marketing campaigns or strategies in past articles.

Competitor Analysis

Harness the market research you used before in a competitor analysis to provide further clarity of the competition surrounding your car wash.

You can summarize your market research, or you may wish to conduct a SWOT Analysis looking at main competitors':

• Strengths
• Weaknesses
• Opportunities
• Threats

This process can help solve for your own unique selling features and how you can stand apart and gain and retain customers, while also being aware of successful practices that other car washes are using.

Financial Plan

This is your expected financial performance, and will not be exact but will help in the framework of your business structure. Financials can get complicated but we'll keep it simple in this explanation, and if starting a new business, these numbers may be projected.

These are components you should consider for a successful financial plan:

• Financial Goals (could be short- and long-term)
• Projected Profit and Loss Statement
• Sales Revenues Forecast
• Balance Sheet
• Cash Flow Statement
• Anticipated Startup Costs (below)
  

Initial Financials

This part details your current financial status of your business; it'll show a bank or investor what you currently have to open a new car wash, and what you will need as bank financing. Include anticipated initial spending for equipment, marketing, staffing, etc. to get the doors open at your car wash business. Think of this like your start-up cost, which is what you have to get your car wash up and running.

Operational Plan

In this section of your business plan, you will want to describe how your business will operate on a day-to-day basis. This is the backbone of your car wash, and although these aspects can naturally evolve and change, it will be important to have a thorough plan in place for a successful launch for your car wash business.  

This can include a description and activities of your:

• Facility
• Equipment and Chemistry (more on this below)
• Staff
• Scheduling
• Suppliers

Equipment Plan

Of course, you will need the right equipment to open a car wash. Whether taking over an existing car wash, or building from the ground up, you'll want to be sure that you have high-quality equipment that gives exceptional performance.

Equipment will also differ for the situation and type of wash. For example, self service equipment will be different than equipment for an in-bay automatic car wash.

Researching and knowing your equipment needs in advance, including installs, any repairs, maintenance or upgrades you will have to make, can save a new car wash business a lot of headaches down the road, as you avoid unnecessary service interruptions, and can get more cars washed for your target customers.  

With this industry, whether a self service car wash, or automatic car washes, there's a lot of equipment that needs to be continually operational. From vacuum cleaners, a pressure washer, your conveyor system, or even office equipment, you'll want to make sure that your equipment is properly maintained and serviced on a regular basis, and certainly ready to go at your business' launch!

Chemical Plan

A pivotal factor in running a car wash service is having the right chemicals. There are many different types of chemicals on the market and car wash owners will want to be sure to pick the right chemicals and chemical representative to support your business. We obviously consider Turtle Wax Pro to be the best chemistry available, helping car washes provide exceptionally high quality service and results with each customer's vehicle.

While picking the exact chemicals at this stage could be a little early, its a good idea to get acquainted with some market research on the different brands available in car washing.

It also is a great idea to seek out a reputable chemistry rep or distributor to aid you in finding the perfect chemistry for your needs: a solid representative can truly help your car wash be set up for success, and shine! They will conduct tests like cost-per-car analysis, chemical comparisons, and ensure your site is optimized for premium results.

Staffing Plan

You'll need to decide how many employees you will need to properly run your car wash business.

What roles will you need filled, and what qualifications and wage will pair with those roles. You'll also want to consider the type of training you will need to provide for your staff to operate your car wash facilities and provide exceptional customer service. (As an added benefit, Turtle Wax Pro customers get access to an exclusive free training tool called TWPLearn which can help them train new and old staff alike in many industry skills!)

Conclusion

Becoming car wash owners may be a big leap, but a car wash business plan can get businesses started on the right foot, and also help in getting bank loans and other support for local businesses, as a financial institution can see you've done your homework discovering business basics like: a solid business location, discovering potential customers, planning an effective sales strategy, conducting necessary market research and developing excellent marketing campaigns, recognizing anticipated start up costs, anticipating staffing and equipment needs, and generally educating yourself in the car washing industry! It's a good deal of work, but has numerous rewards for the business owner of a budding car wash!

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Opening a car wash business? Contact Turtle Wax Pro

Turtle Wax Pro is a leader in chemical manufacturing, and with over 75 years in the car care industry, we believe we have the best car wash chemistry on the market.

But more than that, we have decades of experience supporting car wash operators and businesses in all aspects of their business! We've been through the wash, so to speak!

We know that strong business relationships are vital within the car wash industry and strive to build them with all of our clients and partners. If you have any questions or concerns regarding your car wash business or business plans, and if Turtle Wax Pro chemistry and marketing solutions are right for you, you can reach out to us at any time.

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